I am a UI/UX designer with 5 years of experience in Branding and UI design. With a keen eye for detail and a strong understanding of visual hierarchy, composition, and typography, I create interfaces that are both visually appealing and intuitive.
Guided by the belief that 'great design is invisible,' I design with empathy to create experiences that seamlessly integrate into users’ lives.
UI/UX Design | User Research
Redesigning YoungNTUC's Starter PWA to enhance user experience to boost engagement and membership conversion.
UI/UX Design | User Research
Redesigning YoungNTUC's Starter PWA to enhance user experience to boost engagement and membership conversion.
UI/UX Design | User Research
Revamping the NParks website based on user research findings, implementing solutions to address identified issues and enhance user experience.
UI/UX Design | User Research
Revamping the NParks website based on user research findings, implementing solutions to address identified issues and enhance user experience.
UI Design | Visual Identity
Designing the visual identity, website and mobile app for Soaak, a healthtech company that uses a whole-person approach with sound frequency compositions that are clinically proven to help reduce stress, decrease anxiety and boost energy.
UI Design | Visual Identity
Designing the visual identity, website and mobile app for Soaak, a healthtech company that uses a whole-person approach with sound frequency compositions that are clinically proven to help reduce stress, decrease anxiety and boost energy.
UI/UX Design | User Research
Reorganising Torque Golf’s website to showcase products in a clearer manner while encouraging users to make purchases through an improved user experience and added features.
UI/UX Design | User Research
Reorganising Torque Golf’s website to showcase products in a clearer manner while encouraging users to make purchases through an improved user experience and added features.
UI Design | Visual Identity
Designing the visual identity and website for TômTex, a revolutionary, bio-based, and high performance material created from seashell or mushrooms waste.
UI Design | Visual Identity
Designing the visual identity and website for TômTex, a revolutionary, bio-based, and high performance material created from seashell or mushrooms waste.
UI Design | Visual Identity
Designed the visual identity, website and mobile app for Sequential Skin, a beauty startup that developed the world’s first proprietary skin mask that deeply analyses your skin genetics and microbiome.
UI Design | Visual Identity
Designed the visual identity, website and mobile app for Sequential Skin, a beauty startup that developed the world’s first proprietary skin mask that deeply analyses your skin genetics and microbiome.
Redesigning YoungNTUC's Starter PWA to enhance user experience to boost engagement and membership conversion.
View ProjectRevamping the NParks website based on user research findings, implementing solutions to address identified issues and enhance user experience.
View ProjectDesigning the visual identity, website and mobile app for Soaak, a healthtech company that uses a whole-person approach with sound frequency compositions that are clinically proven to help reduce stress, decrease anxiety and boost energy.
View ProjectReorganising Torque Golf’s website to showcase products in a clearer manner while encouraging users to make purchases through an improved user experience and added features.
View ProjectDesigning the visual identity and website for TômTex, a revolutionary, bio-based, and high performance material created from seashell or mushrooms waste.
View ProjectDesigned the visual identity, website and mobile app for Sequential Skin, a beauty startup that developed the world’s first proprietary skin mask that deeply analyses your skin genetics and microbiome.
View Project